Most of us may tolerate a little advertising during our favorite TV shows, but our patience runs out when it comes to intrusive marketing on websites. Pop-up ads are usually reactive, which means that they automatically appear on the screen as you scroll through the pages. For example, you can read an interesting article – and then BOOM! Your content was removed from the screen and replaced by ads.
Pop-up irritation values may vary depending on how “heavy” the website is and the type of device used. Websites overloaded with desktop ads tend to be a little more tolerant – simply because the screen is larger – compared to smaller smart devices that have a limited screen size to display both ads and content. After all, repetitive pop-ups can be a real liability.
But fortunately, you won’t have to work with pop-ups anymore, thanks to ad blocking solutions built into popular browsers and browser-based ad blockers now available for desktops, laptops, tablets and smartphones. So no matter what device and platform you have, whether it’s Edge on your desktop or Safari on your phone, there’s a quick solution that’s available with just one click.
Today, more and more users use the handy advertising blockers offered by Marquee anti-virus kits. These browser extensions, offered free of charge or for a small additional fee (depending on the service), can be very handy as they require minimal computer knowledge and can be activated from a simple and convenient control panel.
No matter how you decide to implement an advertising blocker, it is important not only to increase the speed of downloads and responsiveness of the site, but also because it can neutralize surprisingly real cybersecurity threats. Because ad networks can be hacked – when ads can be injected with malware that can infect your device – blocking ads can be a form of online protection.
With this in mind, the advertising blocker can act as a double strike while surfing, providing smoother motion while providing greater online security. Of course, before registering and installing a pop-up blocker, it is always advisable to study the developer/ service of a pop-up blocker.